Your software developers can make good guesses when it comes to deciding what types of widgets consumers will want to use. This allows them to create small pieces of software that can make cool concepts come to life. Within information from your customers, though, you can’t know for sure whether a widget meets their demands. Luckily, you have several tools at your disposal to gather information from your customers.
Small Surveys, Directly on Your Website
A lot of Internet users have become wary of survey sites. Many have had bad experiences with clickjacked links that try to make money by forcing them to take surveys online. These experiences can create negative associations that you want to avoid.
Small surveys on your website, however, don’t have the same associations. Instead of asking a long list of questions, you just ask one or two targeted questions. You don’t even need to send your site’s visitors to a third-party survey page. Just use a service like KISS Insights to gather the information you need directly from your website.
Follow Up Questions and Rewards
Many Internet users don’t mind taking a few minutes to fill out a short questionnaire, especially when you offer a reward. You can gather useful information from your customers by asking them to fill out questionnaires while registering for their widgets. In return, you can offer them a free piece of software. It doesn’t have to cost you a lot of time or money, either. A free clock or stock widget could offer enough reward to motivate many of your customers.
Now that you know how to get targeted info from your customers, you can start building the widgets that they want most.
